Tenth Floor Labs

For Real Estate

Turn property ad leads into booked site visits, not unanswered phone numbers

We build lead-to-site-visit systems for builders, channel partners and brokers: RERA-compliant project landing pages, Meta and Google campaigns, an instant WhatsApp reply with brochure and price sheet, and a CRM that assigns every lead to a sales person.

Mon–Sat · 9am–8pm IST

The problem

Where customers slip away.

1

Lead forms full of fake or wrong numbers

Meta instant forms bring volume, but a large share of numbers do not pick up, are switched off, or belong to people who tapped by mistake.

2

Leads go cold before sales calls back

A buyer fills three builders’ forms on Sunday. Whoever calls in the first five minutes gets the site visit. Your team calls on Monday afternoon.

3

No idea which campaign produced a booking

Leads sit in Excel sheets and WhatsApp chats across sales people, so you cannot tell whether a booking came from Google, Meta, a portal or a broker.

4

Portal leads are shared and expensive

Property portals sell the same lead to several sellers. You compete on price from the first call instead of owning the buyer relationship.

The system we build

From first search to repeat customer.

  1. 01

    Attract

    Meta and Google campaigns targeted by location, budget and configuration (2BHK, 3BHK, plots), with the RERA number shown in every ad and on every page.

  2. 02

    Convert

    A fast project landing page with floor plans, price range, location map and a WhatsApp button, plus OTP verification on forms to cut fake numbers.

  3. 03

    Automate

    Within seconds, WhatsApp sends the brochure, price sheet and a site-visit slot picker. The lead is auto-assigned to a sales person in the CRM with a call reminder.

  4. 04

    Follow up

    Drip messages over 30–90 days: construction updates, offers, loan help and a nudge to revisit, so long buying cycles do not go silent.

  5. 05

    Measure

    Cost per verified lead, cost per site visit and cost per booking by campaign, so budget goes to what produces visits, not form fills.

Starter bundle

Site Visit Engine

A pre-scoped setup that covers the essentials for Real Estate. We tailor it on a short call, and the quote is fixed.

Starting from
₹75k setup + ₹12.5k/mo
Setup is one-time per project. The monthly is ads management; ad spend and Meta WhatsApp fees are paid directly by you.
  • RERA-compliant project landing page with OTP-verified forms
  • Meta and Google campaign setup with conversion tracking
  • Instant WhatsApp reply with brochure, price sheet and visit booking
  • CRM with lead assignment and call reminders for sales
  • 30–90 day follow-up drip for leads who did not book
  • Weekly cost-per-site-visit report
Get the Site Visit Engine

Services involved

What goes into your system.

Fixed quote

A clear, fixed price after a 20-minute call. No surprise bills.

Pay in milestones

Projects: 40% to start, 30% on design approval, 30% at launch.

You own everything

Code, domain, ad accounts, WhatsApp number and data — in your name.

Weekly previews

See real progress on a live link every week, not just status updates.

30 days of free fixes

Anything not working as agreed after launch, we fix at no cost.

Talk to the builder

No account managers. You speak with the engineers doing the work.

FAQ

Questions, answered.

Do ads need to show the RERA number?+

Yes. Most state RERA rules require the project registration number in advertisements, and Google and Meta can reject or restrict housing ads that are unclear. We add the RERA number and website to every ad and landing page.

Meta’s housing category limits targeting. How do you still get good leads?+

Housing ads cannot target by age, gender or narrow pin codes. We rely on strong creative, clear price ranges, location radius targeting and form questions (budget, timeline) to filter out casual browsers.

Can this work for a channel partner with many projects?+

Yes. We set up one landing page per project or a project listing site, with leads tagged by project in a single CRM.

Which CRM do you use?+

We work with what you have, such as Zoho, HubSpot, LeadSquared or Sell.Do, or set up a simpler CRM if you are on Excel today. The accounts stay in your name.

What ad budget do we need?+

For a single mid-size residential project, a starting budget of ₹1–3 lakh a month is typical. We suggest a test budget for the first month and scale what produces site visits.

Can you stop sales people from sitting on leads?+

The CRM assigns leads in rotation, sends reminders, and escalates a lead to a manager if it is not called within a set time. You see response times per person.

Let's grow your business.

One message is enough. You'll speak directly with the engineer who builds your system — and get a fixed quote, not a sales pitch.

Call WhatsApp us