Tenth Floor Labs

About

An agency built by engineers.

Tenth Floor Labs started from a simple observation: most agencies can run ads or build websites, but very few can build — and secure — the entire system that turns attention into revenue. We can, because we've spent years building and protecting production software.

Fintech
credit automation for lending
Ed-tech
multi-tenant learning platforms
AI
agents running real workflows
Security
CISO-advised cybersecurity & compliance
Maulik Gupta, Founder & Lead EngineerFounder · Engineer

“Most agencies hand your project to a junior team after the sales call. Here, the person you talk to on WhatsApp is the engineer who designs and builds your system — and stays on after launch.”

Maulik Gupta
Founder & Lead Engineer

Full-stack engineer who has built production systems for one of India's large health-tech platforms, plus fintech, ed-tech and AI products.

The team

The people you'll work with.

Engineering, automation and growth — plus a security practice advised by a serving enterprise CISO and led by a partner who has worked across India, Europe and the USA.

Maulik Gupta, Founder & Lead Engineer

Maulik Gupta

Founder & Lead Engineer
India

The engineer behind every build, from the first line of code to the ad that brings customers in.

Full-stack engineer with hands-on experience building production systems for one of India's large health-tech platforms, alongside fintech data automation, multi-tenant ed-tech products and AI agent systems.

Designs the architecture, writes the code and owns the outcome: websites and apps, WhatsApp and AI automation, integrations, and the tracking that ties every rupee of ad spend to revenue.

Production systems at national scaleFull-stack · AI · AutomationFintech · Ed-tech · Health-tech
Works with
Next.js · React · Go · Python · PostgreSQL · WhatsApp Cloud API · LLMs & AI agents

Principal Security Advisor

Serving CISO · 31+ years in technology
India

A serving CISO at a global European telecom and IT services group, with 31+ years of making security a business advantage.

Leads information security for international operations at a global enterprise, where security has to hold up across countries, regulators and thousands of users at once.

Brings 31+ years across IT systems integration, business process optimisation and security leadership, and advises our clients on security strategy, governance, risk and audit readiness, the way a board-level CISO would.

Serving CISO31+ years in technologyMulti-country security governanceBoard-level risk reporting
Works with
ISO 27001 · NIST CSF · GDPR · NIS2 · Risk & governance

Security & Compliance Partner

India · Europe · USA

A hands-on security specialist across India, Europe and the USA, covering cloud, privacy and penetration testing.

Has delivered cybersecurity work across India, France and the United States, so knows exactly what an EU auditor, a US enterprise buyer and an Indian regulator each expect to see.

Leads our penetration testing, cloud security reviews and privacy compliance (DPDP and GDPR), and is a published researcher in IoT security.

3 continentsCloud & privacy securityPublished IoT security researcherAzure security certified
Certified
Microsoft Certified: Azure Security Engineer Associate
Works with
GDPR · DPDP Act · Europrivacy · OWASP · Azure security · GRC

Our story

From shipping products to growing businesses.

We've built credit-analysis tools for banks, white-label platforms for coaching institutes, AI agents that run software projects, and data pipelines that watch markets every day. Real systems, used by real people.

Along the way we kept seeing the same thing: great businesses losing customers to slow replies, forgotten follow-ups, sluggish websites and ad spend nobody could trace to revenue. None of it was a marketing problem. It was a systems problem.

So we built an agency around that. One team that designs the website, automates what happens after someone reaches out, and runs the ads that bring them in — all measured end to end.

Principles

How we operate.

01

Engineering first

We come from building fintech, ed-tech and AI products. We write the code ourselves, so what we promise is what ships.

02

Systems over campaigns

A campaign ends. A system keeps compounding. Everything we build is designed to keep working after launch.

03

Radical ownership

Your domain, code, ad accounts and data are yours from day one. We earn the next month; we don't lock you in.

04

Numbers you understand

Leads, cost per customer and revenue. If a report needs a glossary, we've done it wrong.

05

Speed matters

Weekly previews, short feedback loops and live URLs. You see progress every week.

06

Honest advice

If you don't need something, we'll say so — even when it means a smaller project for us.

Our promises

What you can count on.

Fixed quote

A clear, fixed price after a 20-minute call. No surprise bills.

Pay in milestones

Projects: 40% to start, 30% on design approval, 30% at launch.

You own everything

Code, domain, ad accounts, WhatsApp number and data — in your name.

Weekly previews

See real progress on a live link every week, not just status updates.

30 days of free fixes

Anything not working as agreed after launch, we fix at no cost.

Talk to the builder

No account managers. You speak with the engineers doing the work.

Tell us what you're trying to grow.

One message is enough. You'll speak directly with the engineer who builds your system — and get a fixed quote, not a sales pitch.

Call WhatsApp us