Tenth Floor Labs

For D2C & E-commerce

Grow D2C sales without losing margin to RTO, abandoned carts and wasted ad spend

We help Indian D2C brands sell profitably: a fast Shopify or custom store, COD confirmation and abandoned-cart recovery on WhatsApp, and Meta and Google ads measured on real orders.

Mon–Sat · 9am–8pm IST

The problem

Where customers slip away.

1

COD orders that come back as RTO

Unconfirmed cash-on-delivery orders are refused at the door. You pay forward and return shipping, and stock is stuck in transit for weeks.

2

Most carts are abandoned at checkout

Shoppers leave at shipping cost, OTP or payment. An email reminder gets ignored, and nobody follows up on WhatsApp where they actually read messages.

3

ROAS looks fine, but the bank balance does not

Meta reports purchases that include RTO and cancellations. After shipping, gateway fees and returns, some campaigns lose money on every order.

4

A slow store on mobile data

Heavy themes and too many apps make product pages take 5+ seconds to load on 4G, and bounce rates rise with every extra second.

The system we build

From first search to repeat customer.

  1. 01

    Attract

    Meta ads for discovery, Google Shopping and Search for high-intent buyers, and retargeting based on products viewed, all with server-side conversion tracking.

  2. 02

    Convert

    A fast Shopify store with clear shipping costs, reviews, UPI and COD, and product pages built for mobile first.

  3. 03

    Automate

    Every COD order gets a WhatsApp confirmation; unconfirmed ones are held or flagged. Abandoned carts get a WhatsApp reminder within an hour.

  4. 04

    Follow up

    Order and shipping updates, review requests, and reorder reminders timed to when the product usually runs out.

  5. 05

    Measure

    Contribution margin by campaign after RTO, shipping and discounts, not just platform ROAS, so you scale what actually makes money.

Starter bundle

D2C Launch Kit

A pre-scoped setup that covers the essentials for D2C & E-commerce. We tailor it on a short call, and the quote is fixed.

Starting from
₹90k setup + ₹12.5k/mo
Setup is one-time. The monthly is Meta and Google ads management. Shopify plan, apps, ad spend and Meta WhatsApp fees are paid directly by you.
  • Shopify store design and build, mobile-first
  • COD order confirmation on WhatsApp
  • Abandoned-cart and browse recovery on WhatsApp
  • Meta and Google ads setup with server-side tracking
  • Shipping, review and reorder message flows
  • Margin-after-RTO dashboard by campaign
Get the D2C Launch Kit

Services involved

What goes into your system.

Fixed quote

A clear, fixed price after a 20-minute call. No surprise bills.

Pay in milestones

Projects: 40% to start, 30% on design approval, 30% at launch.

You own everything

Code, domain, ad accounts, WhatsApp number and data — in your name.

Weekly previews

See real progress on a live link every week, not just status updates.

30 days of free fixes

Anything not working as agreed after launch, we fix at no cost.

Talk to the builder

No account managers. You speak with the engineers doing the work.

FAQ

Questions, answered.

How much can COD confirmation reduce RTO?+

It depends on your category and customer mix, so we will not promise a number. Confirming COD orders on WhatsApp and asking for partial prepayment on risky pin codes are two of the most reliable ways to bring RTO down. We track it from week one so you see the real change.

Shopify or a custom-built store?+

For most brands under a few crore in annual revenue, Shopify is faster and cheaper to run. Custom builds make sense for complex catalogues, subscriptions or B2B pricing that Shopify handles poorly.

What are the ongoing costs after launch?+

Shopify’s plan, any paid apps, a payment gateway fee (about 2% on many plans), your WhatsApp platform and Meta message fees, and ad spend. We list these clearly before you start.

Can you work with Shiprocket or our logistics partner?+

Yes. We connect order and tracking data from Shiprocket, Delhivery or similar so WhatsApp updates and RTO reports run on real shipment status.

Do you also help with Amazon and marketplaces?+

Our focus is your own website, where you keep the customer and the margin. We can sync inventory and orders with marketplaces, but we do not run marketplace ads.

What ad budget should a new brand start with?+

Enough to get meaningful data, often ₹50k–1.5L a month for the first 2–3 months. Below that, tests take too long to tell you what works.

Let's grow your business.

One message is enough. You'll speak directly with the engineer who builds your system — and get a fixed quote, not a sales pitch.

Call WhatsApp us